Clients

A customer is that organization, company or person who, from a payment, accesses a desired good or service. These can be classified in multiple ways, one way to do it is as follows:

Current: this type of customer responds to the one who makes purchases frequently or who has recently purchased the product or service. Thanks to this, the current sales volume is generated, which allows the company to receive current income and have a market share.

Within this group of clients there are five groups:

to.       According to its degree of social influence:

Highly influential: recognized people are located here, such as athletes or actors, who manage to generate a positive or negative perception of a certain product or service within a large group of people. These personalities are used to recommend the product or service in order to increase the number of sales.

Regular influence: These clients also influence within a certain group of people, but it is smaller. For example, a veterinarian influences those individuals who are dedicated to the same and who perceive him as an opinion leader.

Family influence: these are the clients who influence the consumption of friends and family, based on their own experiences and knowledge.

b.      According to your satisfaction:

Dissatisfied: customers in this class are those who consider the product, service or company below their expectations. This leads them to choose a new seller for the next purchase they need to make.

Satisfied: these are the clients whose expectations coincide with the quality of the service or product and of the company. Satisfied people only change brands if another offers them a tempting offer if not, they are faithful to the brand that met their expectations.

Pleased: for these customers, the quality of the service or product and that of the company are above their expectations. What this causes is loyalty and affinity with the product that is not only rational but also emotional.

c.       According to the volume of purchases made:

High volume: this class of customers buys much higher quantities than the common number of customers, so their participation in all sales reaches between 50 and 80%. This reflects that they are satisfied customers with the company and what it offers them.

Average volume: purchases made by customers of this type are located within those made by the general average. This is why they are also satisfied, although research could make them increase their purchasing volume.

Low volume: they are the customers who buy occasionally, so the volume they buy is less than the general average.

d.      According to the frequency with which they buy:

Frequent: they make purchases repeatedly or the interval between purchase and purchase is reduced compared to other customers. Generally, they are those people who are satisfied with the products and the company itself.

Usual: they acquire the services or products on a regular basis, therefore they are also satisfied with the company and its products. An increase in their purchases should be sought so that they become frequent customers, generators of greater profitability.

Occasional: they only purchased the service or product once, or they do it very occasionally.

Potential: they have not yet made any type of purchase from the company but they are seen as future buyers since they have the purchasing authority, purchasing power and the willingness to do so. These clients are considered the next sources of income and will give a certain amount of sales in the future.