The Differences between Need and Desire is given here. Need and desire are often confused and used synonymously. A need represents what we require in an essential way to live healthy, a desire is a desire that we have when we want to satisfy a taste.
The need is what is essential for our daily life, not meeting a need can lead to negative results, even death. They can be of a physiological nature such as breathing or feeding, of a psychological nature. Depending on its availability, it can be free (Easy to find, available to everyone) or economic.
For marketing, a need is a feeling of lack that comes together with the desire to satisfy it.
Needs are the expression of what a living being requires in an indispensable way for its conservation and development.
Desire is nothing more than the longing or the need to satisfy a taste that moves our senses out of pleasantness. It is the final consequence of an emotion induced by the variation of the environment. An emotion generates a feeling and this generates a desire.
For marketing, desire is a need that takes the form of a product, company, or brand.
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Differences between Need and Desire
- A need is not created, it exists and its satisfaction is necessary to maintain a suitable level of health.
- A desire is created or fostered by a marketing campaign or by the culture or beliefs of the individual.
- Desires are preceded by feelings.
- A need is generated by the body itself, either on a psychological level or on a physiological level.
- Needs and their satisfaction are essential for life.
- Desire is a longing to satisfy a taste that has activated our senses or our feelings.
- A need is a generated feeling.
- Desire can be shaped by marketing, a need cannot be shaped, it simply occurs when it needs to be satisfied.